THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS - koreascholar

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THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS

Chieh-Ju Lee, Shan-Ying Shih, Chuo-Pong Lo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442769

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.737

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Reality Retail Consumer Engagement Hedonic-Motivation System Adoption Model (HMSAM)Navigation Ease Usage Intention

저자

Chieh-Ju Lee(Fu Jen Catholic University, Taiwan)
Shan-Ying Shih(Fu Jen Catholic University, Taiwan)
Chuo-Pong Lo(Fu Jen Catholic University, Taiwan)

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