ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY - koreascholar

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ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY

Valentina Bauzá Guillén, Silvia Pérez-Bou

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442770

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.738

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Phygital New Luxury Customer Experience Customer Journey Retail Store

저자

Valentina Bauzá Guillén(University of Navarra, Spain)
Silvia Pérez-Bou(University of Navarra, Spain)

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