WEARABLE TECH IN FASHION MARKETING MANAGEMENT: CONSUMER INSIGHTS AND BARRIERS TO ADOPTION IN THE UK - koreascholar

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WEARABLE TECH IN FASHION MARKETING MANAGEMENT: CONSUMER INSIGHTS AND BARRIERS TO ADOPTION IN THE UK

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URLhttps://db.koreascholar.com/Article/Detail/442773

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.743-755

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Wearable Technology Fashion Technology Fashion Management

저자

Kent Le(University of East London, UK)

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