BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH - koreascholar

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BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH

Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442797

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.770-773

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Tourism Marketing Intercultural Competence Personalisation Smart Tourism AI-driven Tourism Applications Sustainable Tourism Digital Travel Experiences

저자

Evangelia Rapti(University of Piraeus, Greece)
Georgia Zouni(University of Piraeus, Greece)
Dimitra-Margieta Lykoudi(University of Piraeus, Greece)

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