FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET - koreascholar

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FROM BELIEFS TO BASKETS: UNDERSTANDING MALAYSIAN CONSUMER DRIVERS IN THE ORGANIC MARKET

Ai Chin Thoo, Ji Qing Tye, Inda Sukati, Hon Tat Huam

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URLhttps://db.koreascholar.com/Article/Detail/442798

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.774-778

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Organic Food Purchase Intention Cultural Influence Consumer Behavior

저자

Ai Chin Thoo(Universiti Teknologi Malaysia, Malaysia)
Ji Qing Tye(Universiti Teknologi Malaysia, Malaysia)
Inda Sukati(Universitas Putra Batam, Indonesia)
Hon Tat Huam(City University of Macau, China)

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