THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY - koreascholar

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THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY

Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442799

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.779-784

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Upcycled Products Past Identity Nostalgia Uniqueness Purchase Intention

저자

Thanh Hien Dao(Pusan National University, South Korea)
Muhammad Waqas Khan(Pusan National University, South Korea)
Jong-kuk Shin(Pusan National University, South Korea)
Min-kyung Moon(Pusan National University, South Korea)

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