SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION - koreascholar

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SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442801

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.786

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Corporate Social Responsibility Social Media Sustainability Fashion Brands

저자

Lynnanne Chao(Washington State University, United States)
Ting Chi(Washington State University, United States)

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