SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES - koreascholar

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SOCIAL AI: HEDONIC AND UTILITARIAN PERCEIVED USES AND THREATS OF ANTHROPOMORPHIZED ARTIFICIAL INTELLIGENCE SOCIAL ENTITIES

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URLhttps://db.koreascholar.com/Article/Detail/442807

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.801

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sociotechnical Imaginaries Artificial Intelligence Anthropomorphism Socioeconomic Stratification Uses and Gratifications Intergroup Threat Theory

저자

Dave Centeno(University of the Philippines Diliman, Philippines)

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