TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE - koreascholar

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TOO AUTHENTIC TO TOLERATE? THE IMPACT OF PERCEIVED AUTHENTICITY IN AI CHATBOT DESIGN ON CONSUMER BEHAVIOR UNDER SERVICE FAILURE

Chia-Wei Sun, Kuan-Ju Chen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442808

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.802

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Customer Service AI Chatbot Design Service Failure Consumer Tolerance Perceived Authenticity

저자

Chia-Wei Sun(National Chengchi University, Taiwan)
Kuan-Ju Chen(National Chengchi University, Taiwan)

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