CHATBOTS AS A BRANDED TOUCHPOINT - koreascholar

논문 상세보기

CHATBOTS AS A BRANDED TOUCHPOINT

Daniela Langaro, Catarina Marques, Jazia Gharbi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442809

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.803

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Branding Chatbots Branded Chatbots

저자

Daniela Langaro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Catarina Marques(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Portugal)
Jazia Gharbi(ISCTE - Instituto Universitário de Lisboa, Portugal)

같은 권호 다른 논문