BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS - koreascholar

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BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi

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URLhttps://db.koreascholar.com/Article/Detail/442810

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.804

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Influencers Green Fashion Endorsement Count Endorsement Motive Construal Level Theory

저자

Eun Yeon Kang(Bryant University, United States)
Rachel Esther Lim(Oklahoma State University, United States)
Yoon Hi Sung(Yonsei University, South Korea)
Dongwon Choi(Kookmin University, South Korea)

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