MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE - koreascholar

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MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE

Maria Knöpfle, Manfred Schwaiger

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442815

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.822-827

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Authenticity Corporate Social Responsibility (Corporate) Communication Measurement Scale Scale Development

저자

Maria Knöpfle(LMU Munich School of Management, Germany)
Manfred Schwaiger(LMU Munich School of Management, Germany)

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