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THE ROLE OF PERCEIVED CONTROL IN SERVICE RECOVERY

Dominik Julian Padberg
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  • URLhttps://db.koreascholar.com/Article/Detail/442817
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.829-834
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Consumer BehaviorService RecoveryPerceived ControlPrimary ControlSecondary ControlPsychological Reactance TheoryJustice Theory
저자
  • Dominik Julian Padberg(LMU Munich School of Management, Germany)
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