CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION - koreascholar

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CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION

Hua Ariel Li, Monica Grosso, Kumar Ranjan

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URLhttps://db.koreascholar.com/Article/Detail/442819

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.837

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Privacy Paradox Privacy Protection Power-responsibility Equilibrium Latent Profile Analysis Finite Mixture Model

저자

Kumar Ranjan(EDHEC Business School, France)
Monica Grosso(EMLYON Business School, France)
Hua Ariel Li(EDHEC Business School, France)

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