THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS - koreascholar

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THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

Jungwon Nam, Su Jin Yang

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URLhttps://db.koreascholar.com/Article/Detail/442820

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.838

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

저자

Jungwon Nam(Sungshin Womens’ University, Korea)
Su Jin Yang(Sungshin Womens’ University, Korea)

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