HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH - koreascholar

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HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442821

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.839-843

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Minsun Yeu(University of Ulsan, Republic of Korea)
Jae Eun Jeong(University of Findlay, USA)

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