VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY - koreascholar

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VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY

Viya Zhang, Sheau Fen Yap

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442823

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.850

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Influencer Catalysts Pro-social Movement Netnographic

저자

Viya Zhang(Auckland University of Technology, New Zealand)
Sheau Fen Yap(Auckland University of Technology, New Zealand)

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