VIRTUAL GREENFLUENCERS: THE ROLES OF ANTHROPOMORPHISM AND NARRATIVES IN ENCOURAGING PRO-ENVIRONMENTAL BEHAVIORAL INTENTION - koreascholar

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VIRTUAL GREENFLUENCERS: THE ROLES OF ANTHROPOMORPHISM AND NARRATIVES IN ENCOURAGING PRO-ENVIRONMENTAL BEHAVIORAL INTENTION

Dandan Liu, Jiemin Looi

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URLhttps://db.koreascholar.com/Article/Detail/442825

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.852

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual Influencer Anthropomorphism Perceived Authenticity Parasocial Interaction Pro-environmental Behavior

저자

Dandan Liu(Hong Kong Baptist University, Hong Kong SAR)
Jiemin Looi(Hong Kong Baptist University, Hong Kong SAR)

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