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FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING
Ankita Misra
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/442826
키워드
De-influencingInfluencer MarketingConsumer ResistanceInstitutional TheorySocial Movement TheorySignaling TheoryEthical Consumption
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