NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT - koreascholar

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NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT

Wenying Tan, Daniel Minghee Lee, Dayeon Kim, Meiling Yin, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442827

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.854-858

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated Content Neural Processing fMRI Consumer Neuroscience Machine Learning

저자

Wenying Tan(Sungkyunkwan University, China)
Daniel Minghee Lee(Sungkyunkwan University, Republic of Korea)
Dayeon Kim(Sungkyunkwan University, Republic of Korea)
Meiling Yin(Sejong University, China)
Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)

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