NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT - koreascholar

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NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT

Wenying Tan, Daniel Minghee Lee, Dayeon Kim, Meiling Yin, Eun-Ju Lee

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URLhttps://db.koreascholar.com/Article/Detail/442827

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.854-858

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-generated ContentNeural ProcessingfMRIConsumer NeuroscienceMachine Learning

저자

Wenying Tan(Sungkyunkwan University, China)
Daniel Minghee Lee(Sungkyunkwan University, Republic of Korea)
Dayeon Kim(Sungkyunkwan University, Republic of Korea)
Meiling Yin(Sejong University, China)
Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)

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