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NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE

Dalong Shao, Yoshiyuki Okuse, Yan Guo, Liran Chen, Wenxiu Liu
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  • URLhttps://db.koreascholar.com/Article/Detail/442838
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.865-868
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Repeated ConsumptionConsumer PreferenceNoveltySatiationAcquired TasteReadjustment
저자
  • Dalong Shao(Senshu University, Japan)
  • Yoshiyuki Okuse(Senshu University, Japan)
  • Yan Guo(Tianjin Renai College, China)
  • Liran Chen(Tianjin University of Technology, China)
  • Wenxiu Liu(China)
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