NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE - koreascholar

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NOVELTY, SATIATION AND ACQUIRED TASTE: A LOOK INTO THE PREFERENCE FLUCTUATION AND THE PREFERENCE READHUSTMENT AFTER ABSTINENCE

Dalong Shao, Yoshiyuki Okuse, Yan Guo, Liran Chen, Wenxiu Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442838

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.865-868

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Repeated Consumption Consumer Preference Novelty Satiation Acquired Taste Readjustment

저자

Dalong Shao(Senshu University, Japan)
Yoshiyuki Okuse(Senshu University, Japan)
Yan Guo(Tianjin Renai College, China)
Liran Chen(Tianjin University of Technology, China)
Wenxiu Liu(China)

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