THE DUAL PATHWAYS OF SELF-ESTEEM IN PARASOCIAL RELATIONSHIPS: NEED FOR UNIQUENESS AND UNSATISFIED BELONGING - koreascholar

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THE DUAL PATHWAYS OF SELF-ESTEEM IN PARASOCIAL RELATIONSHIPS: NEED FOR UNIQUENESS AND UNSATISFIED BELONGING

Jianing Yu, Akinori Ono

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442839

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.869

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Parasocial Relationship Influencer Endorser e-WOM Endorsement Behavior

저자

Jianing Yu(Keio University, Japan)
Akinori Ono(Keio University, Japan)

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