FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES - koreascholar

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FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES

Markus Raatikainen, Joona Kemppainen, Lauri Paavola

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442842

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.876

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Ethical Consumption Grocery Retailing Consumer Behaviour Retail Marketing Strategies

저자

Markus Raatikainen(University of Eastern Finland, Finland)
Joona Kemppainen(University of Eastern Finland, Finland)
Lauri Paavola(University of Eastern Finland, Finland)

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