HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION - koreascholar

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HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION

Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442846

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.885-893

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Blockchain Metaverse Brand Loyalty Consumer Engagement

저자

Christos K. Georgiadis(University of Macedonia, Greece, Hellenic Open University, Greece)
Antonios Giatzis(University of Macedonia, Greece)
Charalampos Iordanidis(University of Macedonia, Greece)

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