CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA - koreascholar

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CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA

Claudia Cozzio, Francisco Santos Arteaga, Ajay Khatter, Oswin Maurer

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URLhttps://db.koreascholar.com/Article/Detail/442849

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.906

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Food WasteCultural InfluencePersuasive NudgingExperiments

저자

Claudia Cozzio(Free University of Bolzano, Italy)
Francisco Santos Arteaga(Universidad Complutense de Madrid, Spain)
Ajay Khatter(William Angliss Institute, Melbourne, Australia)
Oswin Maurer(Free University of Bolzano, Italy)

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