SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH - koreascholar

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SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH

Dora Agapito, Chung-Shing Chan, Feifei Xu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442852

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.909

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sensory experiences Customer experience management Well-being

저자

Dora Agapito(Universidade do Algarve, Portugal)
Chung-Shing Chan(The Chinese University of Hong Kong)
Feifei Xu(Southeast University, China)

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