THE IMPACT OF LIVESTREAM SHOPPING FACTORS ON IMPULSE BUYING IN VIETNAM - koreascholar

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THE IMPACT OF LIVESTREAM SHOPPING FACTORS ON IMPULSE BUYING IN VIETNAM

Phuong Thanh Bui, Sebastian Ullrich

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442854

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.911-914

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Livestream Shopping Impulse Buying Parasocial Interaction Source Credibility Generation Z

저자

Phuong Thanh Bui(Schmalkalden University of Applied Sciences, Germany)
Sebastian Ullrich(Schmalkalden University of Applied Sciences, Germany)

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