TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE - koreascholar

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TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE

Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen

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URLhttps://db.koreascholar.com/Article/Detail/442856

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.916

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence Marketing Content Elaboration likelihood Model AI Disclosure Human Disclosure

저자

Jani Holopainen(Finland, University of Eastern Finland)
Dongdong Yao(Finland, University of Eastern Finland)
Abdullah Al Mamun(Finland, University of Eastern Finland)
Tommi Laukkanen(Finland, University of Eastern Finland)

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