EXPLORING AI WEBSITE ADVERTISING EFFECTIVENESS THROUGH THE LENS OF EMOTIONS: A CASE OF TRAVEL COMPARISON WEBSITES - koreascholar

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EXPLORING AI WEBSITE ADVERTISING EFFECTIVENESS THROUGH THE LENS OF EMOTIONS: A CASE OF TRAVEL COMPARISON WEBSITES

Antonia Tsadioti, Esra Asif

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442857

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.917-922

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Artificial Intelligence Website Advertising Emotions Travel Comparison Websites AI-generated Advertisement

저자

Antonia Tsadioti(Regent’s University London, UK)
Esra Asif(Regent’s University London, UK)

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