DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES - koreascholar

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DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES

Shuyi Hao, Julia Pueschel, Bernd Schmitt

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URLhttps://db.koreascholar.com/Article/Detail/442859

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.924

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Shaming Coping Strategies Conspicuous Consumption Quiet luxury

저자

Shuyi Hao(ICN Business School & CEREFIGE, France)
Julia Pueschel(NEOMA Business School, France)
Bernd Schmitt(Columbia University, USA)

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