SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION - koreascholar

논문 상세보기

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442861

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.935-942

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainability Communication ESG Fashion Industry Greenwashing Sustainable Marketing

저자

Eleonora Acciai(University Niccolò Cusano,Italy)
Mario Risso(University Niccolò Cusano, Italy)

같은 권호 다른 논문