FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS - koreascholar

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FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442862

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.943

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Product Passport Luxury Fashion Retail Augmented Reality Product Quality Risk Green Luxury Purchase Intentions

저자

Kishokanth Jeganathan(Poznan University of Economics and Business, Poland)
Andrzej Szymkowiak(Poznan University of Economics and Business, Poland)

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