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FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442862
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.943
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Digital Product PassportLuxury Fashion RetailAugmented RealityProduct Quality RiskGreen Luxury Purchase Intentions
저자
  • Kishokanth Jeganathan(Poznan University of Economics and Business, Poland)
  • Andrzej Szymkowiak(Poznan University of Economics and Business, Poland)
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