HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY - koreascholar

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HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY

Sofia Almeida, Ana Cláudia Campos, Patrícia Pinto, Katerina Volchek

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442875

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.944-950

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Technological Innovations Guest Participation in Co-creation Hotel Sector Artificial Intelligence Service Automation

저자

Sofia Almeida(Unversidade Europeia, Portugal)
Ana Cláudia Campos(Universidade do Algarve, Portugal)
Patrícia Pinto(Universidade do Algarve, Portugal)
Katerina Volchek(European Campus Rottal-Inn, Deggendorf Institute of Technology, Germany)

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