THE TEMPORAL DYNAMICS OF CONSUMER NEGATIVITY: HOW CIRCADIAN RHYTHMS INFLUENCE NEGATIVE REVIEWS AND CONSUMER SENTIMENT - koreascholar

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THE TEMPORAL DYNAMICS OF CONSUMER NEGATIVITY: HOW CIRCADIAN RHYTHMS INFLUENCE NEGATIVE REVIEWS AND CONSUMER SENTIMENT

Jeonghwa Seo, Ohjin Kwon, Hakkyun Kim

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URLhttps://db.koreascholar.com/Article/Detail/442876

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.951

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Circadian Rhythm Online Reviews Resource Depletion Online Word of Mouth Negative Review

저자

Hakkyun Kim(Sungkyunkwan University, Republic of Korea)
Ohjin Kwon(Central Connecticut State University, United States)
Jeonghwa Seo(Sungkyunkwan University, Republic of Korea)

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