THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY - koreascholar

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THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY

Misaki Funabiki, Shinya Nagasawa, Satori Hachisuka, Shin’ichi Warisawa, Kayoko Kurita

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URLhttps://db.koreascholar.com/Article/Detail/442879

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.957

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Covariance-Based SEM Divergent Consumer Logic Luxury Perception Sustainability Awareness Product Segmentation Ethical Branding Digital Luxury Strategy

저자

Misaki Funabiki(The University of Tokyo, Japan)
Shinya Nagasawa(Waseda University, Japan)
Satori Hachisuka(The University of Tokyo, Japan)
Kayoko Kurita(The University of Tokyo, Japan)
Shin’ichi Warisawa(The University of Tokyo, Japan)

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