MANAGING INTERORGANIZATIONAL INTEGRATION IN OMNICHANNEL PLATFORM: CHALLENGES AND RESEARCH DIRECTIONS - koreascholar

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MANAGING INTERORGANIZATIONAL INTEGRATION IN OMNICHANNEL PLATFORM: CHALLENGES AND RESEARCH DIRECTIONS

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URLhttps://db.koreascholar.com/Article/Detail/442880

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.958-962

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Omnichannel Platform Two-sided Markets Interorganizational Integration Channel Coordination Coopetition

저자

Kimihiko Kondo(Hokkaido Musashi Women’s University, Japan)

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