INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY - koreascholar

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INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442881

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.963-967

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Strategic Green Marketing Orientation Environmental Management Systems Internal Marketing Employee Engagement Competitive Advantages

저자

Xini Hu(University of Hertfordshire, UK)
Maurizio Catulli(University of Hertfordshire, UK)

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