PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION - koreascholar

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PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng

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URLhttps://db.koreascholar.com/Article/Detail/442883

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.969

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Environmental Communication Mental Simulation Skepticism Social Media

저자

Hai-Anh Tran(University of Manchester, United Kingdom)
Yuliya Strizhakova(Rutgers University, United State)
Huy Tran(Norwegian Business School, Norway)
Zhiteng Feng(University of Manchester, United Kingdom)

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