CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS - koreascholar

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CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS

Akshaya Vijayalakshmi, Sukriti Sekhri

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442884

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.970

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Influencer Marketing Assertive Language Hegemonic Masculinity Communication

저자

Akshaya Vijayalakshmi(Indian Institute of Management Ahmedabad, India)
Sukriti Sekhri(S. P. Jain Institute of Management and Research, India)

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