EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES - koreascholar

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EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES

Yujeong Jo, Juran Park, Hakseung Shin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442885

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.971-976

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Marine Wellness Tourism Health Belief Model Service Quality Perceived Fit Revisit Intention

저자

Hakseung Shin(Hanyang University, Republic of Korea)
Juran Park(Hanyang University, Republic of Korea)
Yujeong Jo(Hanyang University, Republic of Korea)

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