IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS - koreascholar

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IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS

Giada Mainolfi, Letizia Lo Presti

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URLhttps://db.koreascholar.com/Article/Detail/442886

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.977

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Italian Sounding Country Stereotypes Country of Origin Effect Perceived Authenticity Brand Attitude

저자

Letizia Lo Presti(University of Rome LUMSA, Italy)
Giada Mainolfi(University of International Studies of Rome (UNINT), Italy)

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