JUVENTUS REBRANDING: A BOLD STRATEGY THAT LOOKS TO THE FUTURE - koreascholar

논문 상세보기

JUVENTUS REBRANDING: A BOLD STRATEGY THAT LOOKS TO THE FUTURE

Anna Claudia Pellicelli, Maurizio Laudicino

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442888

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.984-988

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Repositioning Juventus F.C.Sports Marketing Fan Engagement Stadium Experience

저자

Anna Claudia Pellicelli(University of Torino, Italy)
Maurizio Laudicino(Livorno Football Club, Italy)

같은 권호 다른 논문