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DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442891
구독 기관 인증 시 무료 이용이 가능합니다. 29,000원
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.996-10000
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Destination Image CongruenceCultural AuthenticityDMO MarketingTourist ExperienceBig Data AnalyticsMacaoVienna
저자
  • Selina Yuqing Xie(Modul University Vienna, Austria)
  • Astrid Dickinger(Modul University Vienna, Austria)
  • Daniel Dan(Modul University Vienna, Austria)
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