BEHIND 280 CALORIES: UNDERSTAND THE NUTRITION FACTS LABEL BY INTELLIGIBLE UNITS - koreascholar

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BEHIND 280 CALORIES: UNDERSTAND THE NUTRITION FACTS LABEL BY INTELLIGIBLE UNITS

Nuoya Chen, Huixin Deng, Jinfeng Jenny Jiao, Xiucheng Fan

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URLhttps://db.koreascholar.com/Article/Detail/442893

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1002

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Nutrition Labeling Intelligible-Unit Effect Consumer Perception Narrative Transportation Healthier Food Choices

저자

Nuoya Chen(PolyU SPEED, Hong Kong)
Huixin Deng(Royal Holloway, University of London, UK)
Jinfeng Jenny Jiao(Amazon, United States)
Xiucheng Fan(Fudan University, China)

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