HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS - koreascholar

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HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS

Sichen Meng, Frank Mathmann, Di Wang, Claire Mason

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442894

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1003-1007

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Industry 5.0 Myopic Marketing Regulatory Focus Regulatory Mode

저자

Sichen Meng(Queensland Technology of Technology, Australia)
Frank Mathmann(Queensland Technology of Technology, Australia)
Di Wang(Queensland Technology of Technology, Australia)
Claire Mason(Commonwealth Scientific and Industrial Research Organisation, Australia)

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