BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE - koreascholar

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BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

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URLhttps://db.koreascholar.com/Article/Detail/442895

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1008

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Communication Social Media B2B Relationships Trust Commitment

저자

Mariya Onopko(Nord University, Bodø, Norway)
Anastasiya Henk(Nord University, Bodø, Norway)

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