ENGAGE OR OVERWHELM? NAVIGATING THE TENSION BETWEEN NOTIFICATIONS, CONSUMER WELL-BEING, AND DIGITAL FATIGUE - koreascholar

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ENGAGE OR OVERWHELM? NAVIGATING THE TENSION BETWEEN NOTIFICATIONS, CONSUMER WELL-BEING, AND DIGITAL FATIGUE

Guan-Jun Ding, Joel Lo Ribeiro

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URLhttps://db.koreascholar.com/Article/Detail/442896

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1009

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Notification-Based Marketing Consumer Digital Well-being Engagement vs. Overload Notification Fatigue Impulse Purchasing

저자

Guan-Jun Ding(University College London, United Kingdom)
Joel Lo Ribeiro(King’s College London, United Kingdom)

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