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THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/442898
키워드
Social Media Marketing ActivitiesGenderEducationIncomePurchase IntentionPurchase Decisionand Luxury Products
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