THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES - koreascholar

논문 상세보기

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442898

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1011

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social Media Marketing Activities Gender Education Income Purchase Intention Purchase Decision and Luxury Products

저자

Ghina Molaeb(ICN Business School, France)
Elisabeth Paulet(ICN Business School, France)
Hareesh Mavoori(ICN Business School, France)

같은 권호 다른 논문