INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET - koreascholar

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INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

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URLhttps://db.koreascholar.com/Article/Detail/442930

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1017

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Investigation Gamification Older Adults Tourism Market

저자

Wun-Han Chan(Hong Kong Metropolitan University, Hong Kong)

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