EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL - koreascholar

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EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

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URLhttps://db.koreascholar.com/Article/Detail/442931

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1018

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumers’ Acceptance Health Monitoring Technology Apparel UTAUT Model

저자

Sisi Tang(The Hong Kong Polytechnic University, Hong Kong)

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